Reach Farmers Faster
Region
Great Plains and Midwestern U.S.Timeline
2022-presentAudience
Conservation professionalsOur team, in partnership with Trust In Food™, designed an online tool to support the conservation community when designing farmer engagement strategies and tactics.
The tool designed to help conservation professionals reach farmers faster is available for independent learning. Additionally, our team is ready to talk with you about workshops to develop core competency around communication and engagement.
A common theme is that without a tool to reach more producers farther afield and faster, the rapid scaling of regenerative practices will not happen – even with the strength of programs and funding currently available.
Our approach to engage the conservation community with a practical, scalable tool will lead to a deeper understanding of the multiple perspectives of middle adopters, engagement strategies to increase producer readiness to take action, and removing barriers to adoption of regenerative practices that will lead to regenerative outcomes at scale.
Project Contacts
We look forward to talking with you about:
- Interactive, learning workshops.
- Data-driven engagement strategies.
- Supporting your engagement campaigns.
- Accelerating the adoption of regenerative agriculture practices.
Deborah Carter McCoy
Senior Partnership and Communications Director she/her Email Deborah Office: 612-334-3388 ext. 8106 Cell: 651-707-6254
Jasmine Baxter
Communications Manager they/them Email Jasmine Office: 612-334-3388 ext. 8116 Cell: 612-430-7134
Jaycie Thomsen
Interim Associate Partnership Director she/her Email Jaycie Office: 612-334-3388 ext. 8109 Cell: 763-218-6698Reach Farmers Faster news
Building farmer-centered outreach: Messaging insights from Midwestern corn and soy producers
Effective engagement is essential for agriculture outreach professionals looking to bridge the gap between conservation practice knowledge and uptake. When your outreach faces challenges, insights from producers can help enhance your messaging.
Reaching Farmers Faster begins at the farm gate
An ongoing partnership between Environmental Initiative and Trust In Food™, the climate-smart agriculture arm of Farm Journal, is using data and intelligence to identify where producers are in their conservation journey and connect them with programs that meet their unique situations with actionable solutions.
Tailored workshops help conservation agriculture professionals increase engagement
Environmental Initiative and Trust in Food™ are now providing workshops to help conservation agriculture professionals accelerate voluntary program engagement among producers. Workshop availability follows the announcement of ReachFarmersFaster.org.
Our Partners and Funders
