Reach Farmers Faster
Region
Great Plains and Midwestern U.S.Timeline
2022-presentAudience
Conservation professionalsOur team, in partnership with Trust In Food™, designed an online tool to support the conservation community when designing farmer engagement strategies and tactics.
The tool designed to help conservation professionals reach farmers faster is available for independent learning. Additionally, our team is ready to talk with you about workshops to develop core competency around communication and engagement.
A common theme is that without a tool to reach more producers farther afield and faster, the rapid scaling of regenerative practices will not happen – even with the strength of programs and funding currently available.
Our approach to engage the conservation community with a practical, scalable tool will lead to a deeper understanding of the multiple perspectives of middle adopters, engagement strategies to increase producer readiness to take action, and removing barriers to adoption of regenerative practices that will lead to regenerative outcomes at scale.
Project Contacts
We look forward to talking with you about:
- Interactive, learning workshops.
- Data-driven engagement strategies.
- Supporting your engagement campaigns.
- Accelerating the adoption of regenerative agriculture practices.
Deborah Carter McCoy
Senior Partnership and Communications Director she/her Email Deborah Office: 612-334-3388 ext. 8106 Cell: 651-707-6254
Jasmine Baxter
Senior Communications Manager they/them Email Jasmine Office: 612-334-3388 ext. 8116 Cell: 612-430-7134
Jaycie Thomsen
Associate Partnership Director she/her Email Jaycie Office: 612-334-3388 ext. 8109 Cell: 763-218-6698Reach Farmers Faster news
From mailbox to mobile: Reaching farmers through the right channels
Curious about which communications channels really connect with farmers? Our partnership with Trust in Food™ shows how aligning outreach with farmer values drives strong communications campaign performance and conservation action.
Five steps to reach farmers faster (and more effectively)
With conservation agriculture budgets tighter than ever, your outreach can't afford to miss the mark. In five clear steps, we’ll show you how to set clear goals, speak your farmers’ language, pick the right channels, and measure your wins.
Building farmer-centered outreach: Messaging insights from Midwestern corn and soy producers
Effective engagement is essential for agriculture outreach professionals looking to bridge the gap between conservation practice knowledge and uptake. When your outreach faces challenges, insights from producers can help enhance your messaging.
Our Partners and Funders
