In this interactive session, Environmental Initiative staff will share a case study to guide participants through five steps for creating conservation agriculture outreach. Learn how to set strategic outreach goals, understand producers using sample data, develop persuasive messages, choose engagement methods, and evaluate your efforts – all through a range of hands-on, small-group activities.

Contact Deborah Carter McCoy to learn more about Reach Farmers Faster workshop formats and offerings. Explore the case study and design your own outreach at reachfarmersfaster.org.

Project background

Agricultural change is human change. Behind every agricultural shift or practice change, there lies a producer who is making decisions every day on behalf of the animals and acres they steward. Each one of those decisions comes with a variety of factors.

When considering conservation practice changes at the farm gate, there are two ends of a long path; on one end is a farmer or rancher, poised to make a change on-farm. On the other is the conservation community, which has tools and solutions designed to support that change.

An ongoing partnership between Environmental Initiative and Trust In Food™, the climate-smart agriculture arm of Farm Journal, is helping to shorten this distance by using data and intelligence to identify where producers are in their conservation journey and connect them with programs that meet their unique situations with actionable solutions.