Incorporating Equity Into Enterprise Social Impact

In the wake of the COVID-19 pandemic and historic calls for racial justice, companies are grappling with what must be done to dismantle structural racism, eliminate inequities, and advance diversity, equity, and inclusion. Blue Cross and Blue Shield of Minnesota has been on a journey to address the social determinants of health for more than a decade and can serve as an example of how to start to make a social impact through racial and health equity. Recently, the company has renewed its commitment by:

  • Creating a racial and health equity plan, and recognizing environmental justice as a factor for better health outcomes.
  • Collaborating with community groups including Urban Roots to address systemic inequities in the community.
  • While yet far from perfect, working to dismantle inequitable structures within the enterprise.

Principal Consultant David Miller will share what company leaders and associates have learned, their progress, and the challenges ahead. Urban Roots’ Executive Director Hayley Ball will provide her perspective on what the expanded collaboration with Blue Cross has meant for their work and how it has driven more equitable outcomes.

Join the Sustainable Growth Coalition for an open and engaging conversation about how to begin integrating equity into your corporate sustainability program or organization.


  • David Miller, Principal Consultant, Blue Cross and Blue Shield of Minnesota
  • Hayley Ball, Executive Director, Urban Roots

Who Should Attend

  • Sustainability practitioners.
  • Community relations, corporate citizenship and public affairs professionals.
  • Those interested in integrating equity into their sustainability program or larger organization.

This is the first in a series of events in 2021 hosted by the Sustainable Growth Coalition. The goal is to provide circularity tools and resources to members and other participants. Events will also provide opportunities for action planning and collaboration to introduce or accelerate circularity practices within or between organizations.

Event Sponsor

Blue Cross Blue Shield logo